After getting out of a toxic relationship I decided to create my own natural hair care brand.
My boyfriend at the time would always insist on the fact that he preferred me with my hair straight, that according to him I looked better that way.
I altered my hair nature but realised after the break up that this wasn’t my actual choice.
This experience gave me the great desire to embrace my natural hair and to encourage others to do the same, whatever people have to say about it.
Unfortunately, people often feel entitled to comment on natural hair, especially in the workplace. ‘You look different’, ‘your hair looks a bit messy today’ are remarks I have heard coming out of colleagues’ mouths.
Why do they feel like they can be allowed to put their personal feelings on me? I would never say to someone that they don’t look good today simply because I think that way. It’s not my place and it’s definitely not theirs.
In our western society, we, women, have been exposed to ideals of beauty that are constantly forced down our throats, influencing and encouraging us to buy things that would supposedly get us closer to these ideals.
Yes, beauty standards are evolving but I am conscious of the fact that everything nowadays is linked to big brands focusing on their marketing strategy and how they can benefit from it.
On the other side, you have small brands founded by people like me, who genuinely do their best to encourage women to embrace themselves the way they are.